From the Brexit to Donald Trump’s presidency, 2016 is proving to be a year of political and social change with multiple tipping points about diverse issues. But what is fuelling these shifts?

Alto Data Analytics spoke to RTVE channel about how big data offers new opportunities to gauge public opinion and how politicians can use advanced big data analytics to more accurately understand social reality and tap deeper into the hearts and minds of target audiences.

Big data is helping to form the strategies that could explain some of the recent political reformation and Alto’s CEO, Alejandro Romero, explains how: