Alto Analytics Privacy Statement

Alto Analytics has created this privacy policy statement in order to demonstrate our commitment to customer privacy. Privacy on the Alto Analytics commercial web site (the “Site”) and Alto Analyzer Service (“Analyzer”) are of great importance to us. Because we gather information from our visitors and customers, we have established this Statement as a means to communicate our information gathering and dissemination practices. We reserve the right to change this Statement and will provide notification of the change at least thirty (30) business days prior to the change taking effect.

Collected Personal Information

We require customers who contract any of the services offered on our Site (collectively, the “Services”) to give us contact information, such as their name, company name, address, phone number, e-mail address, financial qualification and billing information, such as billing name and address, along with the number of users within the organization that will be using the Services. When customers express interest in our services we might also request as part of the sales process additional information about them and their companies such as title, department name, fax number, annual revenues, number of employees, or industry. When projects are initiated, we might also need to request sensitive information such as project’s business goals or launch dates of products or services within project scope depending on the nature of the project. All customer information is considered confidential and customers can opt in for a dedicated Non-Disclosure Agreement (“NDA”) as part of the contract. Customers can also opt out of providing any additional information when asked as well as update or remove their personal information at any time by requesting their account manager to do so or at

Alto Analytics uses the information collected to set up the Services for employees and their companies. We may also use the information to contact customers to further discuss additional services, the Services that we provide them, and to send information regarding our company or partners, such as promotions and events or Company announcements or email newsletters. Customer email addresses and any personal customer information will not be distributed or shared with third parties. Customers can opt out of being contacted by us, or receiving such information from us, at any time by sending an email to their account manager or to

Except as agreed explicitly with the customer at the time we request information, or as provided for in the contract with the customer, we do not disclose to third parties the information provided. All financial and billing information that we collect is used solely to check the qualifications of customers and to bill for the Services. This billing information is not used by Alto Analytics for marketing or promotional purposes. Alto Analytics uses a third-party bank intermediary to manage the invoicing and payment processing. This intermediary is solely a link in the distribution chain, and is not permitted to store, retain, or use the information provided, except for the sole purpose of payment processing.

Customers of the Service might be using Analyzer to host data and information (“Customer Data”). Alto Analytics will not share, distribute, print, or reference any such Customer Data except as provided in the contract with the customer, or as may be required by law. Individual records may at times be viewed or accessed only for the purpose of resolving a problem, support issue, or suspected violation of contract, or as may be required by law. Of course, customers are responsible for maintaining the confidentiality and security of their user registration and password.

Alto Analytics may also collect certain information from visitors to its Site and customers of its Services, such as Internet addresses or domain referrals. This information is logged to help diagnose technical problems, and to administer our Site in order to constantly improve the quality of the Services. We may also track and analyze non-identifying and aggregate usage and volume statistical information from our visitors and customers and provide such information to third parties.

If a user elects to get in touch with us through our Site, we ask them for their name and email address. Alto Analytics will automatically send a one-time email to a sales person in order to get in touch with the user and continue the communication over email.

Third-Party Sites

Site and Analyzer might contain links to other web sites or online services. Alto Analytics is not responsible for the privacy practices or the content of these other sites. Customers and Site visitors will need to check the policy statement of these others sites to understand their policies. Customers and visitors who access a linked site may be disclosing their private information. It is the responsibility of the user to keep such information private and confidential.

Collected Indexed Information

Alto Analytics Analyzer’s service collects information that has been made publicly available on the Internet and that is accessed, used and maintained in connection with the provision of the Analyzer service.

Analyzer provide Customers with different services such as the ability to: (i) monitor, access, and manage indexed information relating to their businesses, brands, activities and industries; (ii) initiate online conversations with individuals posting indexed information on the Internet; (iii) analyze trends in indexed information, such as volume; and (iv) measure engagement with, and performance of, indexed information posted by Customers.

To provide these services, Alto Analytics collects indexed information from a variety of publicly available portions of the Web, such as Web sites, blogs, news Web sites, and social networking Web sites. In general, anyone can find the indexed information via any standard Internet search engine or by visiting the applicable Web sites themselves. Alto Analytics obtains indexed information using proprietary Web crawler technology, via public APIs, or through agreements with Web site operators or other third party providers. The Company also may obtain indexed information directly from Customers’ social networking Web sites upon their request and in accordance with the authentication process established by such social networking Web sites. When the Company collects indexed information via its own Web crawling technology, the Company abides by the applicable Web sites’ robots.txt protocols. The Company does not circumvent technical controls in place to prevent unauthorized access, such as use of CAPTCHA technology. The Company’s Web crawlers are designed to limit crawling to portions of Web sites that are made public by the applicable Web site operator.

Customers are responsible for their use of indexed information. Alto Analytics requires customers to use indexed information in accordance with the terms of service of the applicable Web site from which the indexed information is obtained or derived, and applicable law. Analyzer provides customers with various methods to analyze and draw conclusions from indexed information, such as categorizing or aggregating indexed information and displaying it through various graphs and representations, as well as supplementing it with other data and insights. In some cases, the Company uses third parties to provide additional analysis of and supplemental data for the indexed information. The Company also provides customers with the ability to conduct historic analysis on indexed information to the extent such data is available.


When customers interact with the Alto Analytics commercial website or with Alto Analyzer service we strive to make the experiences easy and meaningful. When customers come to any of our services our Web servers sends a cookie to their computers. Cookies are files that Web browsers place on a computer’s hard drive and are used to inform Alto Analytics whether customers and visitors have visited the Site and/or Analyzer previously.

Standing alone, cookies do not identify customers personally. They merely recognize browsers. Unless customers choose to identify themselves to Alto Analytics they remain anonymous to Alto Analytics. Alto Analytics uses cookies that are session-based and persistent-based. Session cookies exist only during one session, i.e., only while customers are navigating the Site or Analyzer. These cookies disappear from customers or visitors’ computers when they close their browsers or turn off their computer. Persistent cookies remain on their computers after closing the browsers or turning off the computers. If customers disable browser’s ability to accept cookies, they will be able to navigate the Site, but the Analyzer functionality may be affected, and they may not be able to successfully use all Analyzer services.

Analyzer uses session cookies containing encrypted information to allow the system to uniquely identify customers while they are logged in. This information allows Analyzer to process customer online transactions and requests. Session cookies help Alto make sure customers are who they say they are after they have logged in and are required in order to use Analyzer application. Alto Analytics uses persistent cookies, for a maximum of 90 days, which only Alto Analytics can read and use, to identify the project that the user is associated with. We are especially careful about the security and confidentiality of the information stored in persistent cookies.

For our Site we use Google Analytics cookies, which we set automatically as part of the Google Analytics embedded scripts and which follow the Google Analytics policy, to track and analyse non-personally identifiable usage and volume statistical information from visitors to our Site to help us with its administration and improve its quality. Such cookies will not be used to associate individual Site visitors to any personally identifiable information. All data collected by Google Analytics on behalf of Alto Analytics is used only to provide us with information on site usage and is not shared with any other third parties.


Our Analyzer service has security measures in place, including administrative, technical and physical, to help protect against the loss, misuse, and alteration of the Data under our control. Customers can opt in for Secure Socket Layer (SSL) technology to protect information using both server authentication and data encryption to help ensure that Data is safe, secure, and available only them. Alto Analytics provides unique user names and passwords that must be entered each time a customer logs on. These safeguards help prevent unauthorised access, maintain data accuracy, and ensure the appropriate use of Data. Customers are solely responsible for protecting their passwords, limiting access to their computers, and signing out of Analyzer after their sessions end.

International Transfer of Information Collected

To facilitate Alto Analytics global operations, the Company may transfer and access collected information from around the world, including the United States. This Privacy Statement shall apply even if Alto Analytics transfers such Data to other countries.

For European visitors to the Site and users of Analyzer note that in order to provide the information or services requested, information may be transferred outside of the European Economic Area (“EEA”). By visiting the Site or contracting Services with the Company, Customers agree to Alto Analytics transferring such Information outside the EEA.

Correcting & Updating Information

If customers need to update or change registration information they may do so by contacting through email with their account manager or

Changes to this privacy statement

Alto Analytics reserves the right to change this Privacy Policy. Alto Analytics will provide notification of the material changes to this Privacy Policy through the defined communication channel in Customer’s contracts at least thirty (30) business days prior to the change taking effect.