MANAGING A BRAND’S REPUTATION INCLUDES KNOWING THE COMPETITION
Alto Data Analytics helps organizations manage their brand reputation and relevance. We help our clients understand their brand presence, and share of voice, in comparison to other brands in their sector.
PULLING DATA FROM MORE SOURCES RESULTS IN A MORE ACCURATE MEASURE
OF A BRAND IMPACT
We also help brands understand the impact the content they produce has on their brand in real-time, pulling from multiple sources. For example, organizations use Alto Data Analytics to obtain clear insights into what their customers truly think and feel, and how they interact across multiple touch points – from customer care emails to voice calls and social media interactions.
WHO’S IT FOR?
Communications departments use the platform to analyze big data from multiple markets and data sources in the many languages spoken by their customers. Thanks to the Alto Analyzer, organizations can now respond to trends quicker than ever before and are better able to better manage their brand reputation on a global scale.