INCREASE MESSAGE VISIBILITY IN A CROWDED SPACE BY TARGETING THE RIGHT INFLUENCERS
The Internet has become a powerful tool for organizations, brands, and advocacy groups to raise awareness about their product, service or cause. With the growing competition for attention in this space, it crucial to deliver a powerful message pinpointed at the right audience.
Alto Data Analytics uses Advanced Network Analysis including Affinity Clustering to analyzes millions of datasets to provide our clients with the information they need to identify and classify the influencers who exert true authority and influence for the most impact.
CATCH KEY INSIGHTS MORE EASILY WITH CLEAR VISUAL REPRESENTATIONS OF RELATIONSHIPS BETWEEN DATA POINTS
By exploring the geometric relationships between data points, Alto Data Analytics presents data in visually attractive ways, revealing patters and sub-segments otherwise left hidden. Access to these insights is what gives communicators a real edge over their competitors.
SEGMENT AUDIENCES BASED ON RELATIONSHIPS, INTEREST AND INFLUENCE
In addition to traditional segmentation based on demographics, we offer Advanced Segmentation to group audiences according to their interactions, relationships and behaviours.
GET HELP TRACKING COMMUNICATIONS EFFORTS
We also help our clients with the development their communications metrics and KPIs to ensure they are able to clearly track progress toward their communication goals and measure the effectiveness of each campaign or action.
WHO’S IT FOR?
Marketing and communications specialists and advertisers from all kinds of organizations use Alto Data Analytics to help measure the return on investment on communications actions. We provide key insights about how effective of a communications effort is at generating conversation and help identify key influencers. These outcomes are used to make more informed when defining communications strategies and deciding on future investments.