Brand Reputation & Crisis Response
With Alto’s services and billions of public digital data points in sight, never miss what is being said about your brand and strategic goals. Instantly identify where opportunities and challenges are and coordinate powerful, evidence-based responses to expand influence with confidence and speed across multiple digital platforms in real-time.
THE CHALLENGE
Consumers obtain the overwhelming majority of their information about an issue, product, brand, or company through digital sources such as online reviews, social media, forums, and other public channels. Vast numbers of users and enormous volumes of content actively work to shape opinions across markets, geographies, languages, and other segments, making it increasingly difficult to monitor your own digital exposure and coordinate effective, evidence-based responses and strategies in critical situations.
MANAGING REPUTATION MEANS KNOWING THE COMPETITION
Alto empowers organizations to take control of their brand reputation and relevance. Alto’s superior technology offers unmatched intelligence that ensures that clients understand each and every facet of their brand presence and share of voice.
MEASURE IMPACT WITH MORE SOURCES FOR GREATER ACCURACY
Alto’s unmatched technology integrates multiple digital sources to provide accurate, detailed analyses of the impact of a brand’s content on the brand itself in real-time. Many organizations use Alto’s solutions to obtain clear insights into what their customers truly think and feel, and how they interact across an unmatched range of digital touchpoints.
PREPARE FOR, DETECT AND RESPOND TO CRISES FASTER
When unexpected crises arise, leverage intelligence through Alto’s easy-to-use alerts and real-time reporting to inform rapidly coordinated response efforts and efficiently mobilize resources to make critical decisions.
WHO’S IT FOR?
Alto is trusted by communications departments and specialists at some of the world’s largest organizations across virtually all industries to provide real-time intelligence across multiple markets and data sources in the many languages spoken by their customers. These organizations are now equipped to respond to trends quicker than ever before and effectively manage their brand reputation and risk on a global scale.
